We recently reached over 100,000 views on our YouTube Channel thanks to all of our loyal followers!
What was our secret to generating so many views?
Really, we can only attribute it to all of our wonderful followers and our mission to continue creating fun, free, high-quality educational videos.
YouTube is a great platform for sharing your message, promoting your blog, and building community.
Here at Inkwell Scholars, we use YouTube to host our educational videos. In this post, I’ll share with you the history of how we got started and began developing our grammar video series, and five steps you can follow to also build a successful YouTube Channel.
1. Don’t Be Afraid to Get Started
I created the first video for our YouTube channel before we had even set up this website.
Students in the Young Writers Program (ages 7 to 10) had met the puppet Harry Joe who often visited class to help students with their writing assignments and explain grammar. I thought the students might like to hear from Harry Joe over the summer so one afternoon my brother and I jotted down a script, grabbed a video camera, set up a makeshift studio, and started filming. You can see the final movie below: How to Write a Book Report.
I edited the film in iMovie in order to add transitions and text. That’s a program that’s included with most Apple computers. Most Microsoft computers come with a similar program called Windows Movie Maker. These are great for the amateur moviemaker, though if you are more serious about creating a professional film, you’ll probably want to eventually invest in high-quality video and audio equipment.
If I was going to make the Harry Joe movie again, I would certainly make sure to record better audio. However, the important thing is that I did not let this hold me back when first getting started. This first video helped me to get used to navigating iMovie, setting up a YouTube channel, and posting videos. These are incredibly useful skills to learn.
Another way to get your feet wet is to enter a video contest. A quick Google search turns up a wide variety of video contests for high school and college students. Last year, my brother and I entered one that asked us to produce an 8-minute documentary film on the history and causes of the Great Depression. It won the grand prize in the Foundation for Economic Education’s film competition.
Find out how to set up a YouTube channel in this guide.
2. Find Your Niche
The students loved the Harry Joe movie, and I was thrilled when it started receiving a steady trickle of views from all around the world. I decided to dedicate the Inkwell Scholars channel to creating educational videos, especially ones targeted to students taking classes through Inkwell Scholars Academy.
When you start a YouTube channel, try to narrow down your niche and only upload videos related to that topic. Viewers will be more likely to subscribe when they see that your channel is dedicated to the subject that they were searching for. Make your channel stand out and look more professional by branding your videos with a logo.
Here’s the second video I uploaded to the YouTube channel (this video soon became the most popular). I had found a free animation software (no longer available, unfortunately) and wanted to create two or three videos on grammar topics that students often struggled with when writing papers. They’d be able to watch the videos at home and re-watch them if they had a question on that topic.
3. Start a Video Series
That second video soon turned into a series titled Grammar Vids for Kids with six episodes covering everything from run-on sentences to semicolons. By starting a video series, you can build anticipation for the next video and find more people excited to subscribe to your channel. Your videos will rank higher in YouTube searches if they get more views. Just like blogging, if you post consistently, you will slowly and steadily build a following.
Here’s my most recent video on how to use commas:
4. Promote Your Videos
Once your YouTube channel is up and running, make it a priority to share your videos. Tell your friends and family about them. Share them across your social media accounts like Facebook and Twitter. Find educational websites to submit them to. WatchKnowLearn is a great website for submitting educational videos. If your goal is to educate and inspire others, you want to get your videos out to as many people as possible. Who knows who your video will impact?
5. Create a Website for Your Videos
All of the videos in our Grammar Vids for Kids series are hosted at www.tv.inkwellscholars.org. The page contains transcripts for all of the videos, additional reading, quizzes, and much more.
I include a link to the page beneath each video uploaded to the YouTube channel. This is a great way to build traffic to the Inkwell Scholars website.
If you already have a website, think about ways that you can incorporate video. Movies are one of the most effective ways to teach others, and with YouTube you can reach an audience all across the globe. According to our YouTube analytics, our movies have currently been watched in 177 different countries.
Our top ten countries (those with the highest number of viewers) are the United States, Canada, United Kingdom, Philippines, India, Australia, Colombia, Saudi Arabia, Mexico, and the United Arab Emirates. That’s just a cross section of countries and shows the diversity of our viewership.
By creating YouTube videos, you really can impact the entire world.
What will you create today?
According to our YouTube channel about page, we currently have 104,044 views and over 100 subscribers. We only need 5 more YouTube subscribers to make it to 200! Can you help us out by subscribing to our YouTube channel through this link? Thanks so much! Fill out the box below to sign up for our email list and receive a special gift.